We used Strong Design when we changed our church's name, logo and location. Melissa listened to our values and vision and created a brand and design that clearly and succinctly communicated what our organization was all about.
Project Background
A few years after their inception, Mosaic Bible Church went through some dramatic changes in their mission. As their congregation grew, their focus began to shift from multiculturalism to local community. They decided to change their name to Old Town Bible Church in order to reflect this shift, and, with that came the need to redesign the brand identity of the church. In our discovery conversations, we learned it was important for the church's image to feel welcoming and contemporary, yet still like it fit within the community. We took inspiration for the new visuals from the imagery found in the local downtown Scottsdale community to create a “modern rustic” look.
We created a monogram logo for Old Town that was created to look like a cattle brand and symbolized how believers were forever branded as God’s children.
We implemented a color palette of chocolate and mocha shades and added worn paper textures and stylized, clipped images of South Scottsdale throughout the collateral design to reinforce the local focus of the church.
