Our Approach
“All courses of action are risky, so prudence is not in avoiding danger (it’s impossible), but calculating risk and acting decisively. Make mistakes of ambition and not mistakes of sloth. Develop the strength to do bold things, not the strength to suffer.”
– NICCOLO MACHIAVELLI
Our operating principles are more than what we believe, they define how we work
Communicate Intentionally
We believe communication is what makes or breaks relationships and projects, so doing this well is our chief value. We listen intently to your input and respond candidly. We work hard to set correct expectations, offer frequent updates, and provide clear explanation to guide you through the design process.
Do the right thing
We believe in treating our clients as we would want to be treated. We understand the responsibility given to us when you entrust us with your project, and when necessary we go the extra mile to ensure we've deliver promised results. Our word truly is our bond, and we make it our mission to be rock-solid reliable for our clients.
Assume the best
We believe mutual trust is critical to our relationship with our clients, and the success of their project. Good work simply can’t thrive in an environment of doubt and distrust. We go into every project assuming the best about our clients, and expect our clients to do the same.
Chase progress, not perfection
We’re realistic to a fault. Perfection doesn't exist, and the pursuit of it can result in a big waste of resources. Instead, we believe in creating solid work that sits at the intersection of efficiency and effectiveness. Just enough design strategy to leverage its power for your good; not so much that we spiral into an endless abyss of revisions and delay.
Are we the right fit for you?
Our relationships with our clients are highly personal, and whether or not we’re the right fit can make a big difference in your experience and the result of our work together. If you agree with the following points, we’d likely make a great pairing.
You see design as a powerful investment you can use to grow your business, not just another line item on your expense list
You’re looking for a knowledgeable partner to lead you through the process, not just a yes-man (or woman)
You understand building a business is a marathon, not a sprint, and that progress (not perfection) is what will drive growth
You are looking for strategic work based on a clearly defined set of goals, not personal preference
You’re looking for someone to put your trust in to bring your vision to fruition, and you think that just might be us!
We don’t operate like a traditional agency.
Here at Strong Design, we don't operate like a traditional agency, because we don’t keep a full-time team of staff. Instead, we use what is called “The Hollywood Model.” In Hollywood, movie producers cast specific actors, actresses, and staff who are the right fit for each production. In the same way, when needed we hand-pick talented creatives specifically for your project who bring the right skills to make the project a success. Each project is led by our founder, Melissa Balkon.
Meet Melissa
Hi there, I’m Melissa Balkon, founder and lead design strategist here at Strong Design. In my 20 years of experience, I’ve been blessed to be able to work with clients and projects of all shapes and sizes, but my passion is in working with smaller organizations and solopreneurs. I have an unnatural addiction to organization, love reading, and am known for my simple, timeless style. Still want to know more? Read more about what I’m into ➞
When you choose Strong Design, you gain exclusive access to our personal network of experienced creative professionals.
“What stood out most about working with Strong Design was that they really took the time to understand my company and our needs as a brand. I never felt like they were just throwing out ideas, but rather truly crafting an identity for us. And I believe the final product really speaks for itself.”
– CHADWICK FOWLER, MODWED
Think we might be a good fit for you?
Let’s talk about how we can design your future.