The Lucky Childe
The Lucky Childe is a cafe concept designed to create a child-focused environment.
When The Lucky Childe set out to make their cafe concept dream a reality, they knew a strong brand would play a big part in their success. By the time The Lucky Childe found us, they were frustrated from being burned by two previous designers, so we made it our mission to do justice to their amazing vision. The cafe concept was design to be a place where kids, parents, and other caregivers can eat, learn, and play together as a family and community, and their long-term vision is to franchise the business, so their branding needed to be able to support both a wide audience and variety of use. We designed the brand to be fun and kid-friendly, while simultaneously maintaining a level of sophistication that would make parents comfortable as well. To create this feeling we recommended a palette of deep, saturated colors, a beautiful serif typeface, and rich textures and pattern worlds. The logo is based on the idea that catching a fish is lucky, and other good-luck symbols are peppered throughout the brand elements as well. The entire system is designed to be rich and multi-faceted and extensible over time as they extend the brand into new locations. Once the brand was established, we helped them develop the basic tools needed to start developing their business.
Services Provided
Brand Strategy Design
Custom Website Design
Marketing Collateral Design
Collaborators
Sidetone, Copywriting
Jeremy Smeltzer, Website Development
“I began working with Strong Design at the beginning of a massive endeavor. Melissa turned a dream of mine into something tangible. She built an unyielding foundation for my brand that has become the core of my company. Melissa is consistent and efficient while producing work that transcends the norm.”
ELLEN BURCHAM, THE LUCKY CHILDE
