2015 PHXDW Design by the Numbers

This post has been three months in the making. Back in July the 2015 Method + Madness conference was initially announced, and I approached the event chairs about getting involved. Phoenix Design Week (PHXDW) and the Method + Madness conference has played a critical role in my life, and I really wanted to find a way to give back this year and show my appreciation for everything I've gained from the event and the Phoenix Design Community (PHXDC) over the past several years. I met with Robert Renteria over coffee and, to my surprise, he asked if I'd take up the role of this year's Design Chair. After considering it for a few minutes, I cautiously agreed to come along for the ride. And what a ride it has been! This role has been one of the most challenging and rewarding things I've ever been a part of.

Robert kicked things off with the design of the PHXDW and M+M event logos, and set the overall design vision for the event. After a detailed discovery conversation with him, I was able to pick up where he left off and the fun began. I was lucky enough to get to design the program, signage, swag items and lots of social assets (just check the stats below!). The past few months have been a whirlwind, and I thought it would be fun to break the project down by the numbers! Plus, watch a cool animation of the PHXDW social graphics and check our portfolio soon for samples of the work.