HiringSolved
ENGAGEMENT DURATION
4-year retainer partnership
BUSINESS TYPE
Startup, SaaS
PROJECT TYPES
Brand Strategy & Creative Direction
Website Design
User Interface Design
Marketing Collateral Design
COLLABORATORS
Web Development, Internal Team
Product Design, Internal Team
Marketing Strategy, Internal Team
HiringSolved helps recruiters find the right talent faster via their unified search and AI platform.
THE SITUATION
HiringSolved was a brand-new startup with a sharp product vision, a small development team, and no in-house design capability at all. CEO Shon Burton needed someone who could function as the design department—not just execute tasks, but hold the creative direction together as the company grew and the product evolved. I filled that gap for nearly four years.
Together, we built a design foundation flexible enough to grow with the company without requiring a reinvention every time they leveled up. From the initial identity work through two website iterations, multiple rounds of UI design, and dozens of marketing tools—the through-line was always the same: a simple, coherent visual language that could stretch to meet wherever HiringSolved was headed next.
Four years. Multiple product pivots. Dozens of deliverables. The engagement grew because the design thinking grew and flexed with those changes.
“We love our new site. The design is clean and clear and modern, which is exactly what we were looking to achieve. Melissa took the time to explore what we wanted and then produced something that worked perfectly for us.”
SHON BURTON
CEO, HIRINGSOLVED
HiringSolved came to me with an existing logo. I helped them develop a corresponding avatar to provide more ways to use the logo.
I helped HiringSolved flesh out more of their visual brand system as well. The underlying creative direction from the founder was that it should be “as simple as a spreadsheet” which led me to a simple system that was based on using HS blue with reckless abandon!
I developed a set of icons for HiringSolved, and often would combine them at a larger scale to create simple illustrations.
The HiringSolved business cards featured a super-simple layout that leaned heavy on the HS blue.
I helped HiringSolved develop many one-sheets and .pdf downloads to support sales.
The HiringSolved home page design.
One of many product pages on the HiringSolved website.
Throughout my time working with HiringSolved, I helped them test and create many UI designs for their software.
Another view of the product UI.
Concept for a candidate profile page in the application UI.
