Your website is the cornerstone of your marketing. More than ever before, your customers expect a beautiful, well-engineered web experience that puts their needs first. However, for businesses who are just starting out, it can be hard to know exactly what you need in your marketing website. When you aren’t certain of what will be needed, it can sometimes be overkill to build a custom WordPress website.

For clients in this situation, we find building a starter website on Squarespace can be the perfect solution. Squarespace is an easy-to-use platform that offers a lovely array of well-designed themes that are ripe for customizing with your brand colors, fonts and imagery. Since we will be using a theme that is developed by Squarespace, there will be some limitations. However, since the pricing for this service is so much less than developing a custom WordPress website, the trade-offs are often worth it for many new businesses. Plus, Squarespace offers a much simpler administrator interface that can be easier for individuals who are not tech-savvy to understand.

Because of the theme limitations, it is likely you’ll eventually move off of Squarespace in favor of a custom WordPress website at some point in the future, but we find this option can help ease people into their first 2-4 years of website ownership. Our Squarespace website design and implementation takes roughly 4 weeks to complete and ranges from $2500–$6000, based on the complexity of the scope.

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