Project Background

After tackling the role of Design Chair for Phoenix Design Week 2015, we were excited to take on the Creative Director role for 2016. In leading the creative direction for the event, we were excited to see how much further we could push things this year. The theme for 2016 was FLUX, and we sought to explore the ideas of constant change in the design industry and trying to create order from chaos. The brand direction was developed from the ground up and was extrapolated throughout the website design, promotional campaigns and event materials.

We developed a flexible “anti-logo” system from mixed-up type and color. This treatment reflects how change forces us to regularly reinvent our role as designers.

PHXDW logo
Method + Madness logo animation
PHXDW color swatches
PHXDW signature typefaces

The colors were selected to reflect the energy and vitality that change brings, and the typography and color were complimented with a series of energetic and structural patterns and a vibrant photography treatment.

PHXDW photography treatment
PHXDW patterns

We worked with Factor1 Studios to create a robust website for the event, complete with information about the weekly events, the conference, conference speakers, sponsorship, volunteering, and how attendees can convince their boss to allow them to attend.

PHXDW website home page
PHXDW website conference page

Hundreds of image assets were created to promote the event. They were distributed on social media and through many email campaigns.

PHXDW social images

To promote the event, we developed multiple direct mail pieces, along with handout cards that were distributed at AIGA events leading up to Phoenix Design Week.

PHXDW mailer
PHXDW handouts

The event program is one of the key elements of the Method + Madness Conference experience. The 2016 program was over 50 pages and featured plenty of lively color and pattern designed to reinforce the FLUX theme. If you look close, you might even decode a hidden message on the cover!

Method + Madness program cover
PHXDW program cover tiled
Method + Madness program inside spread

The brand system was applied to additional conference swag, such as the badges, fun buttons, temporary tattoos, t-shirts, poster designs. The four poster designs were commissioned by designers from the Phoenix Design Community, and were tied together using the core brand colors and typefaces.

PHXDW poster series
Method + Madness temporary tattoos
Method + Madness t-shirts
PHXDW 2016 badge and buttons
PHXDW Silver Addy Award Winner