As someone who works with Strong Design on everything from UI to marketing design, I can absolutely say that their ability to understand our product at a fundamental level and then create strong visuals that tell a great story has helped us stay efficient and lean while creating a killer product. They have provided important insights that our team may have overlooked, especially when it’s something we’ve been looking at from a particular angle for some time.
After nearly a year in business, Levers had collected substantial data and feedback from their users on their product. They learned that many users seemed slightly overwhelmed by the intensity of the product, so they were on a mission to simplify the concept. As part of that endeavor, they felt a shift in the brand experience would reinforce their efforts, so we embarked on iterating the image and user interface design to be much more approachable and easier to use.