Strong Design helped me rebrand myself to create a cohesive and meaningful image. Their holistic approach helped frame me as an expert during every interaction I have with a client. Each time I hand my card to a prospect and hear Wow, this is great! I know I made a good decision choosing Melissa and Strong Design Studios.
Project Background
When Josh came to us, he had just left his job at a cushy San Francisco startup in favor of reclaiming his independence and striking out on his own as a digital marketing consultant. He realized that before he went too far, he needed to refine his personal brand identity to put a finer point on his position, and create a platform to demonstrate his experience and express his ideas on marketing, tech, and culture-hacking. In our brand strategy session, Josh explained how he relishes the challenge of solving hard problems that appear to be without an answer, and how he is known for looking at a marketing problem from many different angles and perspectives in order to use conventional marketing tools in unconventional ways to solve his clients' problems. We used this information to develop an unexpected image to represent Josh’s unconventional style.
We developed a logo for Josh that features a monogram mark. Because of Josh’s unconventional take on marketing, we chose an acidic palette that sets the stage for the unexpected paired with typefaces that mirror Josh’s confidence and a signature pattern of diverging angles inspired by Josh’s shifting perspective.
We used the visual system we created to develop business cards and a website for Josh that stood out and set the right tone for working with him.
