Melissa is an amazing designer, she captures my clients' brands and makes them sing. I use her for most of my projects at Made Better Studio and she excels and delivers EACH TIME. I love her. I would highly recommend Melissa for any graphic design work you may have in the future, but you'll have to fight me for her!

April Holle, Made Better Studio
April Holle headshot

Project Background

When Friends of the Sonoran Desert National Monument (FSDNM) came to April Holle of Made Better Studio, they were looking for ways to get word out of their mission to protect and preserve the Sonoran Desert National Monument. To do this, they realized they needed to refresh their brand image and create a new website design, and April knew we were just the firm to help them with this. We worked together to create a website design that expressed a modern reflection of the beauty of the Sonoran Desert.

We worked with Made Better to refine a set of visual elements including colors sampled from the desert, rustic typefaces and graphics inspired by ancient petroglyphs.

FSDNM logo design
FSDNM color palette
FSDNM signature typefaces
FSDNM signature pattern

April worked with FSDNM to map out the site content and functionality into a priority wireframe. We married the new brand aesthetic with these wireframes to create the final design templates for the website.

FSDNM website design

FSDNM was so happy with the work that they quickly commissioned the design of additional branded marketing materials, including business cards, stationery, and and email newsletter template.

FSDNM marketing collateral