Melissa is an amazing designer, she captures my clients' brands and makes them sing. I use her for most of my projects at Made Better Studio and she excels and delivers EACH TIME. I love her. I would highly recommend Melissa for any graphic design work you may have in the future, but you'll have to fight me for her!

April Holle, Made Better Studio
April Holle headshot

Project Background

When April Holle of Made Better Studio came to us with a new project for the Friends of Ironwood Forest (FIF), we were thrilled to have the opportunity to work with her again. FIF was looking for a new website design that would be more modern in order to attract more supporters of the Ironwood Forest. As an environmental organization, FIF was looking for a visual direction that was modern yet still rustic, organic and natural. We worked with Made Better to curate a set of core visual elements that were inspired by the desert and reflected the beauty of the southwest in an unconventional way.

Friends of Ironwood Forest’s color palette was inspired by the colors of a sunset and depth was added with rustic stone and leather textures.

FIF color palette
FIF signature typefaces
FIF signature patterns

April provided us with the information architecture and wireframes for the website and we worked together to weave the brand visuals into the layout in order to create a visually and architecturally sound website.

FIF website design