Strong Design created a new and modern image for my business. They provided me help and guidance on creating a new name, a new logo and a web presence. We sat down and discussed what we wanted and Strong Design brought it to life—basically giving us a new brand. Since going live with the new name, logo and website I have had many clients and associates comment on how great the new brand looks, sounds and the image it conveys. Strong Design really made it easy.

Mark Barnes, Arizona Capitol Connection
Mark Barnes headshot

Project Background

Mark Barnes is well-known in the Arizona State legislative circles, but when he decided it was time to grow his small lobbying practice to more than just himself, he thought it was important to rebrand the agency under a new name. He came to us in search of a new identity design and stationery to create a cornerstone for his newly-renamed company. After talking with him more, we determined it would be important to not only redesign the logo, but to be sure to build out a visual system that would create a consistent, polished image for his firm.

Given their name, it was only sensible to look to the capitol itself for inspiration. The streamlined illustration style modernizes the image, turning it into an icon for Arizona Capitol Connections.

AZCC logo design
AZCC color palette

Copper was chosen as the AZCC’s signature color, due to the copper dome atop the capitol building, and the accent shades of plum and sand were inspired by the colors of the desert. The fonts were strike a balance of modernity and tradition.

AZCC signature typefaces

We extrapolated the brand colors and fonts throughout the business stationery system, and created depth through the use of a copper-toned image of the state capitol’s dome.

AZCC stationery system

Once we had a solid system in place for the brand image, we created a simple web presence for Arizona Capitol Connections that will be easily accessible on a variety of screen sizes.

AZCC website home page
AZCC website team page
AZCC website large home page