Working with Strong Design has been a pleasure. Melissa has been patient, responsive, adaptive and communicative throughout the process of re-designing my website. I'm so pleased with the outcome! My site is organized and intuitive, thanks to her work.

Courtney Burton, MLconf
Courtney Burton headshot photo

Project Background

When Courtney Burton of MLconf came to us, she was feeling the pains of an overly simple website that didn’t allow her to properly market The Machine Learning Conference events. We worked with Courtney to flesh out the needs for the site and then worked with her to build out the new website design in two phases. The new website design gives her more specialized templates that enable her to present information about The Machine Learning Conference in a much more digestible way.

MLconf already had a logo when they came to us. Throughout their website design we bolstered their  visual system with a tight color palette and signature photography treatments.

MLconf existing logo design
MLconf signature color palette
MLconf signature typefaces
MLconf signature image treatment

Before beginning the website design, we wireframed first the home landing page, followed by the remaining site pages in order to map out the content before beginning any visual design.

MLconf website wireframes

Once we had a finalized set of wireframes, we began designing the site using MLconf’s existing brand image, along with the new elements we had created.

MLconf website design – Home page layout
MLconf website – About page design
MLconf website design – Full home page layout

Upon completion of the website, Courtney was so happy with the site that she requested a set of business cards to use as she networked and promoted the event.

MLconf business card design