While it's easy to make a complex design, its challenging to make a design that is simple. Strong Design transforms our complex concepts into simple and accessible designs which help us more easily connect with clients and grow our business.

Daniel Stone, Open Capital
Daniel Stone headshot

Project Background

Although a logo alone does not make a brand, a great logo can be an incredibly powerful hallmark of your brand. A strong logo design will act as an identifier for your company—acting as a visual reminder of the experience you offer your customers and offering a sneak peak into the culture that is the bedrock of your organization. Throughout our years in business, we’ve created hundreds of logo designs for our independent clients and for other creative agencies’ clients. We’ve selected the very strongest ones to showcase here.

Made in AZ Concept #1

When tasked with creating a logo for Arizona’s startup community, we developed this solution that is bold, modern and forward-thinking. The overlapping shapes symbolize the collaborative nature of the Arizona startup community.

Made in AZ concept

Made in AZ Concept #2

Proposed as an alternate solution to represent the Arizona startup community, this solution was inspired by a seal of authenticity and features a stamp-like look paired with Native American-inspired symbols and iconography.

Made in AZ concept

Analytics Hackday logo

Analytics Hackday was proposed to be a day-long Google Analytics Hackathon. The logo plays on the visuals found in the Google Analytics software by integrating round data markers throughout the typography which are connected by a graphical line.

Hackday logo

Analytics Hackday avatar

For the Analytics Hackday avatar, we simply pulled the “H” from the final logo, including two connected data markers and centered it within a large circular container.

Hackday avatar

Ironworks logo

Ironworks is a meetup for creative freelancers, inspired by the idea that “iron sharpens iron.” The logo features a blacksmith’s anvil that acts as a symbol for this concept.

Ironworks logo

Study Abroad Ireland logo

Study Abroad Ireland was looking for a logo that integrated traditional Irish symbolism in a modern way. The final logo features a stylized harp mark based on the Irish symbol. The harp icon was also created so that the main through-line forms an “I”-shape.

Study Abroad Ireland logo

Tolonen CPA mark

The Tolonen brand mark is inspired by the detail and intricacy of the stamp on a dollar bill. Although there is a hint of vintage or nostalgic appeal to it, everything about this solution has been done in a new and modern way.

Tolonen mark

Relativeshift concept

The Relativeshift logo concept typography is split and sliding against one another in order to reference the way the product shows movement between different data and how they effect one another.

Relativeshift logo concept

Relativeshift avatar concept

In order to create a shorthand version of the Relativeshift logotype, we emphasized the sliding shift in the typography by stacking the second portion of type beneath the first and reversing it out of a strong square shape.

Relativeshift avatar

Wash logo

Wash is a body wash designed for men in search of a pure, simple, environmentally friendly body wash that isn’t frilly. After researching hundreds of typefaces, we selected a bold, humanist face for the logotype that reflects the straightforward qualities of the product.

Wash logo

Robert Burg concept

We were hired by BeeSoBusy to develop this logo for their client, Robert Burg Design, who was looking for an elegant, typographic logo to represent his interior design work. This monogram concept is effortlessly elegant.

Robert Burg logo

Pyramid Financial logo

Pyramid Financial is named for the incredible ancient Egyptian pyramids. We developed this fresh take on the pyramid by integrating a flat, “infinite pyramid” into the typography. The symbol references how finances are a cycle that must stay connected in order to progress.

Pyramid Financial logo

Levers logo

Levers is a data simulation and prediction tool. The logo design is a custom-drawn logotype that consists of a stylized ‘V’ created by the left half of the letter acting as a lever that raises up the right half of the form past the top of the type to reference the idea of a rising graph.

Levers logo

Healing Therapeutics concept

Healing Therapeutics specializes in provision of naturopathic medicines. This mark concept references the idea of science and nature coming together through the use of a beaker icon filled with leaf-shapes.

Healing Therapeutics mark

Analogy logo

Analogy is an marketing firm that helps their clients bridge the gap and reflect their customers’ needs back to them in order to communicate better with them. The A-shapes in the logo have had the crossbars removed as a visual play on the concept of bridging a gap and the two altered A-shapes are a reflection on one-another.

Analogy logo

Isospin logo

The name Isospin comes from the field of physics and refers to electrons and their spin. The logotype features a modified ‘o’ that resembles the path of electrons spinning around an atom, and the two halves symbolize how Isospin comes together with their clients to achieve their goals.

Isospin logo

Vuurr logo

Vuurr is a data-driven digital marketing firm. The logo is custom-drawn typography created from an unbroken stroke. This continuous stroke represents the flow of data through both the internet and Vuurr’s clients’ organizations.

Vuurr logo

Pathfinder logo

Pathfinder offers the adventure of helicopter services to their customers. The logo is inspired by this idea of adventure, and features a rough look and compass iconography.

Pathfinder logo

Conspiracy of Hope logo

Conspiracy of Hope was a Christmas sermon series offered by Paradise Valley Church. The logo design is primarily typographic, with the exception of a radiant star that is designed to reference the star described in the Bible that the wise men saw on the night Jesus was born.

Conspiracy of Hope logo

Lamonte logo

The Lamont logo features a mark comprised of two blocks in balance with one another. The two blocks have an organic look and represent Lamont Psychological Services’ goal of helping their clients find balance through psychology.

Lamonte logo

Ironwood Global logo

We were hired by JaxDesign to develop this logo for their client, Ironwood Global. Ironwood Global is named for the Ironwood trees that are native to Arizona. The logo features clean typography paired with a set of stylized leaves designed to refer to the Ironwood tree.

Ironwood Global logo

PARS Equality Concept

We were hired by Weiher Creative to develop this logo for their client, PARS Equality Center, who offers support to Iranian Americans. The logo concept features a double-line crossbar on the “A” which resembles an equals sign, and suggests the concept of equality.

PARS Equality logo

Relaxation Realm concept

We were hired by JaxDesign to develop this logo for their client, Relaxation Realm. Relaxation Realm is a day spa that seeks to offer the warmth of old-world charm. The logo features worn textures and a soft, weathered leaf-shape that feels calm and aligned with nature.

Relaxation Realm logo concept

Activate FX logo

Activate FX is a vibrant youth program at Paradise Valley Church. The logo is designed to reflect the energy of the program and the young people who attend.

Activate FX logo

Kachingos logo

Kachingos is an investment and personal finance resource. The logo features the idea of stocks going up with the stylized “K” icon and the modifications to the typography.

Kachingos logo

Brian Lester Comedy logo

The Brian Lester Comedy logo is a stylized illustration of a jester’s hat. The hat is formed from three rays of light, culminating in the oval “spotlight” of the base of the hat.

Brian Lester Comedy logo

Truepoints logo

Truepoints is a digital loyalty program who wants to give the gift of rewards to loyal customers. The logo references the idea of receiving the unexpected gift of a loyalty reward with a mark that is a stylized package seen from above.

Truepoints logo

Nick Bastian mark

Nick Bastian is a Phoenix realtor who loves the downtown metro area. We designed a mark for him that features a home situated amid the commercial buildings of metro Phoenix.

Nick Bastian mark

Massageworx logo

Massageworx is a therapeutic massage boutique, and the logo features type with two S-shapes that have been smoothed in two soothing waves, inspired by the soothing feeling of receiving a massage.

Massageworx logo

Lammykins logo

Lammykins offers a comfortable sleep bra to women who don’t feel comfortable going without. Lammykins was looking for a feminine, retro look for their brand, so we drew this custom logotype that was inspired by hand-lettered typography from fifties and sixties.

Lammykins logo

Old Town Bible Church mark

Old Town Bible Church was focused on being rooted in their local South Scottsdale community. The “OT” mark was inspired by a cattle brand to represent how when someone accepts God into their heart, they’re forever branded as His child.

Old Town Bible Church mark

Riaboo concept

Riaboo creates luxury hair accessories for little girls. We developed this logo concept that featured an open, friendly cursive font designed to create a high-end, yet youthful image.

Riaboo logo

Red Pine concept

We were hired by BeeSoBusy to develop this logo for their client, Red Pine Advisors who is a group of financial consultants. They believe in finance it can be easy to miss the forest for the trees, and logo references the idea of bringing clarity by focusing on the big picture.

Red Pine logo

Foster Properties logo

Foster Properties is a commercial property development company. The logo features a space formed of two stylized F-shapes, designed to reference how Foster helps create spaces for local businesses to thrive.

Foster Properties logo

Seven Kings mark concept

We were hired by JaxDesign to develop this logo for their client, Seven Kings. Seven Kings is an upscale event planning company. This logo concept features the combination of a 7-shape merged with a crown, as a play on their name.

Seven Kings concept

Allergy Easy logo

We were hired by JaxDesign to create this logo for their client, AllergyEasy, who develops products to help allergy sufferers. The logo features a clear typeface with dandelion seeds drifting away, which represents AllergyEasy’s work towards clarity and doing away with allergies for good.

Allergy Easy logo

Amsterdang concept

Amsterdang is a copywriting firm whose owner loves all things fleur-de-lys. It was only fitting to develop a logo concept that featured an A-shape merged with a fleur-de-ly. The result is a bold mark fitting of the firms punchy style.

Amsterdang concept

Thrive logo

Thrive was a sermon series given at Paradise Valley Church about how to thrive in your relationship with God. The logo features text that is lifting upward paired with arrows bursting forth from the V-shape, creating a positive feeling full of momentum.

Thrive logo

Saba & Fowler concept

Saba & Fowler is a dental practice who was looking to refresh their logo in order to create a more polished look and feel. We created this logo concept that features elegantly styled text that creates a high-end impression of the practice.

Saba and Fowler logo

Quality transmission logo

We were hired by Made Better to develop this logo for their client, Quality Transmission, who is a small, family-owned repair shop. The logo is inspired by hand-painted signs from decades ago, and is designed to create a feeling of old-fashioned service.

Quality logo

Water Gems logo

Water-Gems are super absorbent polymer beads that absorb, store, and slowly release water to the plants they surround. The logo plays off the idea of water and foliage and features bold type stylized with smoothly curved accents, flanked with simple leaf-shapes.

Water Gems logo

Savant Software logo

Savant Software produces supply-chain software. Their original logo featured a tree-shape, which we referenced the new logo mark with two leaf shapes interlocking. The mark was paired with a angular typeface that represents the technical nature of supply-chain automation.

Savant Software logo

Project Success logo

We were hired by BeeSoBusy to develop this logo for their client, Project Success. The logo features an arrow hitting a target which reflects how their consulting practice helps their clients be more focused in order to achieve their goals.

Project Success logo

Clear Vision mark

Clear Vision is a window-cleaning service provider. We developed this mark that features a stylized sunburst, forming an arc-shape that resembles the shape of an eye. The logo is references how clean windows allow for more light and better clarity.

Clear Vision mark