|Design Defined

What is a brand?

As the owner of a business or startup, the subject of branding has probably come up in one or more conversations. If you’re like most people, the meaning of the word “brand” is fuzzy, and you might find yourself asking “what is a brand?” or “do I need a brand?” Despite the fact that the Read the full article »


A branding lesson from Breakfast at Tiffany’s

As a brand designer I notice examples of good and bad branding everywhere. In fact, I recently watched the classic movie Breakfast at Tiffany’s and noticed a scene that stuck out to me as a good example of how important it is to be purposeful in developing your brand. If you haven’t seen the movie, let me give Read the full article »

Around the studio

Futuralbum submission

A couple of weeks ago, Michigan-based artist and illustrator Troy Deshano reached out to me about participating in his new side project entitled FUTURALBUM. The concept was simple: redesign an album cover of my choosing using an image from the Flickr Book Archive and the typeface Futura for any text. The project sounded like so much Read the full article »

Around the studio

The story of Strong Design

Strong Design was conceived in a small bedroom in Grand Rapids, Michigan back in 2001. The original concept behind our studio was to create concept-based design that performs with the strength of a weightlifter. Since that time, we’ve went through a heck of an evolution. This is our story. 2002 During my senior semester at Read the full article »

Design goodies

“Leap and the net will appear” desktop wallpaper

Leap into the new year with a wallpaper version of the John Burroughs quote featured on our 2015 New Year notebooks. Available in desktop, iPad, iPhone 6 or iPhone 6+ sizes. Download the right size using the links below: Download “Leap” desktop wallpaper Download “Leap” iPad wallpaper Download “Leap” iPhone 6 wallpaper Download “Leap” iPhone Read the full article »

Design Defined

Design dictionary

Understanding all of the terms that are used throughout a design project isn’t always easy, yet it is hard to fully engage in the process if you aren’t understanding all of the terms.  To help clarify them, we compiled this little design dictionary with some brief descriptions that will help you understand some of the Read the full article »

Around the studio

We’ve been makin’ t-shirts!

We recently decided to take a little foray into designing and printing a few t-shirts and wanted to share the process and the results. Before going gung-ho with t-shirt printing, we used a stencil and Lumi light-sensitive dye to print a few prototypes (see this handy tutorial for how to create a stencil using freezer paper), Read the full article »

Burning Questions

How to select a WordPress theme

I just started my business and can’t afford a professional design yet. I’ve been told that there are a lot of great WordPress themes out there that I could use to get started. Could you help me understand how to select a WordPress theme? A web presence has become a critical asset to any business, so Read the full article »

Design goodies

Numbers desktop wallpaper

This numbers desktop wallpaper is a bold big brother to our alphabet desktop wallpaper. It is available for download for desktop, iPad or iPhone. Desktop wallpaper iPad wallpaper iPhone wallpaper

Design Defined

What is design?

A few months ago, there was been an incredible website, Start-Ups, This Is How Design Works, circling through social media. The mission of the site is clear: teach start-ups why they should value design. This got me thinking that maybe we should address that topic in our own way here on the blog. Throughout the Read the full article »