There are three reasons to hire a brand designer that no one really talks about, and they can actually bring a lot more value than just the visuals alone. Sure, you hire a designer to design something for you, create a marketing piece, or help shape your brand. But these are the unexpected bonuses they bring that add a ton of value to your business.

Is design just about making things look good? After 20+ years as a brand designer, I’m sharing the real purpose of design—and why great design is about engineering outcomes, shaping perception, and guiding customer decisions.

Before someone reads your business name or notices your logo, color has already shaped how they feel about your brand. In this post, we break down why color works faster than your business' other visual brand assets, how it creates instant emotional context, and how it can help your business be more recognizable.

As the owner of a business or startup, the subject of branding has probably come up in one or more conversations. If you’re like most people, the meaning of the word "brand" is fuzzy, and you might find yourself asking “what is a brand?” or “do I need a brand?” Read on as I try to tackle the question of “what is a brand?” once and for all, as well as other related questions.

If you’ve ever wondered what you’re actually getting when you invest in a brand design—this post (complete with video) will walk you through it. We’ll break down exactly what’s included, what it means, and how it helps a business show up consistently and professionally.